OUR STORY
It all started at a bakery in Denver in 1993…
Go to Europe to ride my bike. Stay at some of the world’s finest hotels. Ride the mythical roads of the Grand Tours and the Spring Classics. Feature the “Legends” who made history at those events.
With a lot of hard work and faith, it all came true!
1996 - We appear in the March issue of Bicycling Magazine with our “Classic Vacation” to the Spring Classics. We were the first company from North America to create a trip to the Spring Classics.
1997 - Our Spring Classics vacation features Phil Anderson, the first Australian to wear the Yellow Jersey, along with a private visit with Eddy Merckx at his home in Belgium. The trip is named “one of the top 5 trips on the planet” by Bicycling Magazine.
1998 - We worked with Bicycling Magazine to create a national promotion around our “Tour de France in Ireland with Sean Kelly” trip. The trip was filmed for national TV by Emmy-Award winning producer, John Rice, along with our Spring Classics earlier that April.
1999 - Worked with Greg Lemond, the only American to win the Tour de France, on his private tour company.
2000 to 2006 - Partnered with Performance Bicycles and VeloNews to create the largest, annual Tour de France promotion. Additional partners included Air France, Cervelo Bicycles, ClifBar, Rudy Project Sunglasses, Cane Creek Cycling, and Active.com.
2001 - We partner with Fig Newton Cookies for a national promotion for the Tour de France.
2005 - Chosen by ASO, the organizers of the Tour de France in Paris, to be one of only five “Official Tour Operators” for the Tour de France in the entire world out of over 340 companies.
2005 - We work with 6-time Ironman World Champions, Dave Scott and Mark Allen, on creating two new triathlon vacations in Kona and France.
2006 - We host Bill Strickland, the Executive Editor of Bicycling Magazine, and his wife Beth at the L’Etape du Tour in the French Pyrenees. The result is a ten-page article in the October 2006 issue of Bicycling Magazine that introduces the American cycling community to this epic event that gives amateur cyclists the opportunity to ride a complete mountain stage of the Tour de France.
2006 - As an “Official Tour Operator” for the Tour de France, we hosted our VIP clients on the stage from Gap to L’Alpe d’Huez. They rode from Briancon to the summit of L’Alpe d’Huez only hours ahead of the pros! Afterwards, we were all photographed on the Tour Podium at the finish at L’Alpe d’Huez!
2007, 2008, 2011, 2012 - We are selected by the Maratona dles Dolomites Committee to be an “Official Tour Operator” for the most prestigious Gran Fondo in Italy.
2008 - Bicycling Magazine awards us the coveted “Editor’s Choice Award” for the category of “Best Tour de France Company.”
2009 - Our “Lance in France TDF Vacation” is listed as a "one of the top 10 trips of the year” by Bicycling Magazine.
2014 - We host former USA Cycling Chairman of the Board, Bob Stapleton, and his friends at a private tour during the Giro d’Italia.
2015 / 2016 - The U.S. Treasury Department approves us as one of only three companies in the United States to bring runners to Cuba to run the Havana Marathon. Our Ambassador for the trip was 1976 Boston Marathon Champion and 3-time Olympian, Jack Fultz!
2019 - Worked with Peloton Magazine on an international promotion (print, online and social media) for the 2020 Tour of Flanders.
2023 - We returned to Europe for the first time since the pandemic started in March 2020 with an unforgettable tour to Paris-Roubaix that featured the “Lion of Flanders” and three-time champion of Paris-Roubaix, Johan Museeuw!
